Monica, Jackie, and Heather reached out to MPRDesigns seeking a comprehensive branding package for their innovative freeze-dried candies business. The vision was clear: they wanted a distinctive and memorable brand that would set them apart in the competitive candy market. With a focus on precision and success, the ladies were keen to ensure every detail was perfectly branded.
Introduction: Crafting a Standout Brand Identity
Step 1: Branding and Concept Development
The journey began with thorough research, leading to the creation of two unique branding concepts: Boca Bombs and Dr Freeze Dried.
Boca Bombs: Inspired by the Spanish word “Boca” (mouth), this concept aimed to evoke explosive flavor experiences. The design featured a playful yet sultry pinup theme, celebrating the vibrant spirit of Boca Raton, FL. This concept was crafted to appeal to those seeking a bold, flavor-packed candy experience.
Dr Freeze Dried: This concept embraced the quirky charm of a female mad scientist, blending innovation with flavor. By omitting the period in “Dr,” the design added a whimsical touch, aligning with the brand’s edgy and playful persona. This concept aimed to challenge stereotypes and spark curiosity, making it a memorable brand choice.
The Power of Color: Designing with Impact
Step 2: Finalizing the Branding Guide
After careful consideration, the team decided to move forward with the Dr Freeze Dried concept. We then delved into the intricate details of the logo design.
Color Choices: Heather and I collaborated closely on the color palette. We explored vibrant shades of pink and orange, ultimately deciding on a bright white jacket to contrast with the bold colors. The logo also incorporated blue-tinted writing, adding depth and complementing the overall design.
Character Jacket Redesign: The jacket design underwent several iterations, with a focus on perfecting the color combinations and line placements. After testing various options, we settled on a pink and blue scheme, which added a modern and striking visual appeal to the character.
Design Adjustments: During our MPRDesigns Creative Live Sessions, we made real-time adjustments to the design. This collaborative process allowed us to finalize the logo swiftly, ensuring it met the team’s expectations. The final logo was delivered on August 1, 2024.
The Power of Creative Live Sessions
One of the key advantages of working with MPRDesigns is our Creative Live Sessions. This interactive approach enables our clients to collaborate directly with our designers, making adjustments in real time. As a result, projects are completed faster, with a higher level of satisfaction and precision.
Next Steps: Building the Dr. Freeze Dried Digital Presence
With the branding and logo finalized, we are excited to move on to the next phase: developing the Dr. Freeze Dried Website. Our goal is to create a digital presence that reflects the brand’s unique identity, drawing in customers and establishing a strong online footprint.
Are you looking to elevate your brand with a custom logo design or a full branding package? At MPRDesigns, we specialize in creating memorable brand identities that resonate with your target audience. Contact us today to schedule your Creative Live Session and watch your vision come to life in real-time.
