In late 2025, MPR Designs partnered with Cush Away to modernize their online presence, improve SEO performance, and expand their e-commerce capabilities. The project began with a full website redesign focused on brand refinement and search optimization — and evolved into a seamless multi-channel sales system integrating Amazon and Walmart.
Unlike many redesigns, this project was not just about updating visuals. It was about transforming an existing brand into a performance-driven, data-backed platform designed for scalability. And the best part? The entire rebuild — from SEO structuring to live launch — was completed in just two weeks.
Branding Refresh: A Modern Look for a Trusted Product
Cush Away already had brand recognition in its space being an industry leader, but the previous website didn’t reflect the product’s credibility or science-backed purpose. The visuals felt dated, and the content structure lacked clarity for both users and search engines.
MPR Designs stepped in to update the branding across every digital touchpoint. We refreshed the logo presentation, refined the color palette, and selected modern typography that aligned with the brand’s clean, professional tone. The result was a look that feels fresh, natural, and trustworthy — instantly improving user confidence from the moment the page loads.
This visual refresh set the tone for everything that followed: a consistent, SEO-ready brand identity that carries through the entire user experience.
Cush Away Before
New Cush Away Website by MPR Designs
From Outdated to Optimized: A Complete Website Rebuild
The previous Cush Away website was heavy, unstructured, and not optimized for SEO performance. Pages were difficult to navigate, and much of the brand’s valuable content — including blog posts and educational material — was buried under inconsistent formatting.
MPR Designs rebuilt the entire site on a modern, SEO-optimized framework. We carefully imported all existing blog posts and core content from the old website, restructuring it into clear categories and updating internal links. Each post received refreshed metadata, optimized titles, and modern schema markup to help Google understand and index the content more effectively.
The new site was designed for both search performance and user flow — guiding visitors from information to action in fewer clicks while improving readability and engagement.
SEO Structure and On-Page Optimization
Search performance was at the heart of this rebuild. MPR Designs conducted a full SEO audit before redevelopment, identifying gaps in structure, metadata, and keyword alignment.
We implemented a detailed SEO hierarchy, including:
- Optimized page titles, meta descriptions, and alt text for all images.
- Clean URL structures for improved crawling.
- Schema markup for products and blog content.
- Internal linking that connects product pages to educational resources for stronger topical authority.
The new structure gives Cush Away a scalable foundation for future content marketing while immediately improving how search engines interpret and rank the site.
To maintain ongoing insights, analytics tracking was installed to monitor traffic sources, keyword trends, and engagement patterns — allowing the client to make informed decisions as the brand continues to grow.
Smart Store Integration with Amazon and Walmart
One of the main project goals was to streamline e-commerce without introducing complex logistics. Cush Away already sold products successfully through Amazon, but their website lacked an easy way to bridge that experience.
MPR Designs implemented a custom “Buy Now on Amazon” button on every product page, allowing customers to purchase directly through Amazon for fulfillment while still engaging with the Cush Away website. This solution keeps the brand’s traffic centralized while leveraging Amazon’s proven logistics system.
To expand reach even further, we also helped the client list their product on Walmart Marketplace, ensuring brand consistency across both major retail platforms. Product descriptions, images, and metadata were aligned to maintain a cohesive presentation no matter where customers shop.
This hybrid setup gives Cush Away the best of both worlds: the visibility and trust of large retail platforms combined with the control and SEO benefits of an independent website.
Fast Launch, Long-Term Growth
Despite the scale of the rebuild and the complexity of importing legacy content, MPR Designs completed the project in just two weeks — a testament to our streamlined workflow and client collaboration.
Our process allowed for quick feedback cycles, ensuring that every detail — from branding to technical SEO — was implemented correctly before launch. The result was a smooth transition from the outdated site to a fully optimized platform without downtime or loss of existing content.
The new Cush Away website is now mobile-optimized, SEO-focused, and integrated with major retail platforms, positioning the brand for sustainable long-term growth.
A Continued Partnership
With the foundation in place, MPR Designs and Cush Away are already exploring future projects to further strengthen the brand’s online presence. Plans include ongoing SEO improvements, digital advertising campaigns, and enhanced marketplace optimization.
The successful two-week rebuild demonstrated what can happen when clear goals meet a strategic creative partner — and it marks the start of a continued collaboration focused on growth, visibility, and innovation.
From SEO to E-Commerce Integration — MPR Designs Delivers
Whether it’s a full SEO-focused website rebuild, Amazon integration, or branding overhaul, MPR Designs helps businesses evolve with confidence. Cush Away’s transformation shows how strategic design and smart systems can modernize a brand and create new opportunities for sales and visibility.
👉 Ready to give your brand the refresh it deserves? Contact MPR Designs today to start your next website project and see how we can elevate your business from strategy to success.